Estonian start-up stories by Toivo Tänavsuu

Last year Estonian venture capital firms joined forces by founding the Estonian Ventur Capital Association (EstVCA). Who are the players on the market today?
Here’s a short overview which shows that:
So who are the Estonian VC’s?
Ambient Sound Investments is the investment firm of Toivo Annus, Ahti Heinla, Priit Kasesalu and Jaan Tallinn (three of them pictured, photo by Joi Ito), the co-founders of Skype and today’s business angels. Their firm actively searches for early-stage technology firms with excellent growth potential that operate anywhere in the world.
The firm’s portfolio includes several Estonian businesses – such as MarkIT, United Dogs & Cats, Evikon, Oskando, Celecure etc – as well as Asian and American companies. There have been no new investments in Estonia in recent years, but the company has been active in China and the UK.
Askembla Asset Management is a Swedish private equity firm that invests in growth companies in Central and Eastern Europe. Their portfolio includes such well-known Estonian companies like Tallegg, Aeroc, Microlink, Eesti Eine, Sportland, and more.
In 14 years Askembla has invested more than one hundred million euros (1.5 billion EEK) in the Baltic countries. Presently, the firm is establishing the new Askembla III fund for attractive investments in the Baltic region in the next few years. One of the firm’s key investors is partner Hanno Riismaa.
Astrec Invest is an investment firm founded last year by business angel and former racing driver Marek Kiisa. The firm focuses on investment projects in telecommunications and the media.
To date, the firm has invested in industrial and media firms. Last year Kiisa and his partners purchased the Baltic car portals Motors24 from Alma Media, the Finnish media tycoon.
BaltCap, which has been operating since 1995, is one of the oldest venture capital and private equity investors in the Baltic countries. It provides private equity funding for growth companies.
So far, it has made 38 investments and has exited 24 of the investments. In Estonia, the more well-known investments have been into Quattromed HTI, Tallinna Pesumaja, Neoqi and the e-school project. Investment banker Peeter Saks is a key partner in the company.
Cresco is an investment banking and venture capital firm established in 1995 and owned by Tõnu Laak and Olev Schults. The firm funds companies operating in fast-growing sectors in Estonia and the other Baltic countries. Cresco’s most well-known investment has been in Estonian Air and the firm prefers not to exit the investment.
The Estonian Development Fund is a national venture capital fund that monitors development and invests in seed-stage and start-up stage Estonian companies with global growth potential.
The organisation’s mission is to develop the Estonian venture capital market; therefore, investments are always made jointly with co-investors. So far, the fund has invested in six projects, with one of the more promising companies in the portfolio being Heikki Haldre’s company Massi Miliano (Fits.me), which is developing a virtual fitting room.
Hanseatic Capital Estonia is one of the few Estonian firms providing mezzanine-type (subordinated debt) funding. It focuses on Baltic and Polish growth companies with positive cash flows.
Among others, the firm has funded such well-known companies as Eskaro, Olerex, Väätsa Agro, Ortodontiakeskus and Sunorek. Hanseatic Capital belongs to the Arco Capital investment group, which has headquarters in Puerto Rico!
MTVP is the investment firm of Allan Martinson (pictured). The company prefers leading companies in the fields of technology, media and telecommunications that operate in Russia, the Baltic countries, and Eastern and Central Europe.
For example, the firm has financed the “invasion” of Rate.ee clones in Europe, and has exited the investment in the MTV Baltic music channel.
IPC Investment Group is an investment firm that started with property investments in Romania, and has also funded growth companies in Estonia, the Netherlands and Romania. Several of the early property investments in Romania have now been successfully exited.
The firm (and its local partners) tried to launch an information line service in Romania and are now developing a contemporary carwash chain covering entire Romania. IPC is owned by Indrek Elhi and the Romanian Ciprian Lopata. One of the founders, Peep Aaviksoo, is no longer a partner in the firm.
Pioneer Engineering Group is the firm of Andres Soojärv, Ivo Tahk and Urmas Peiker and is dedicated to marketing outsourced production in the metal-working and mechanical engineering industries. The firm looks for growth companies in which to invest. The company also looks for export customers from Germany, Norway, Sweden and Finland for its members (seven at the moment).
Redgate Capital is an investment banking and asset management firm that focuses on the Baltic countries, Russia and the CIS countries. The key executive in the firm is Veikko Maripuu and the investors are Armin Kõomägi, Indrek Prants and Sven Mansberg, and Ambient Sound Investments.
Unitree Group is an investment firm owned by Aivar Brock and Kaspar Jänes that operates in the Baltic countries and Central and Eastern Europe. Their goal is to help early stage businesses to grow, in order to attract strategic investors. The firm also has business interests in the fields of vehicle auctioning and mystery shopping.
WNB Project is the investment firm of business angels Ivar Siimar and Guido Kundla and has developed from their property development business. The firm invests in technology companies in the early stage. For example, the firm has funded the Goliath Wind, SmartPost and Ilmarine companies, in co-operation with the Estonian Development Fund and other investors. In the past, WNB has also been connected with an online library project for visual advertising, the establishment of a top-class restaurant in Ukraine, and real estate projects in Brazil.
What is EstVCA?
EstVCA, founded in 2009, is the umbrella organisation for Estonian venture capitalists, private equity funds, business angels, and the providers of related support services.
The mission of the association is to vigorously boost the Estonian private equity and venture capital industry and promote a culture of ambitious enterprise, only just emerging in Estonia.
In addition to 15 full members, the organisation has 15 supporting members. The latter include larger law firms and auditing firms, Kredex, NASDAX OMX Tallinn, several incubators and technology parks, and companies connected with Yrjö Ojasaar, Endel Siff, Rainer Nõlvak, and others. The head of EstVCA is Kristjan Kalda.
Membership is open to any legal entity or individual whose primary activity (or a significant part of it) is the professional management of an investment portfolio that includes unlisted companies where it has a direct or indirect holding.
The supporting members may be any private and legal entities who are operating in the field of private equity and venture capital, and who wish to contribute to the development of activities related to private equity and venture capital investments.
11 Responses to Full Picture of the Estonian VC’s – who are these guys?
Jüri Kaljundi
January 29th, 2010 at 2:31 pm
Please amend the article to also say, who did investments in 2009, how many and to which companies.
Toivo Tänavsuu
January 29th, 2010 at 2:41 pm
Good idea, but needs some research. People from EstVCA told me they might be able to help me with the overall picture of 2009. Lets see..
Andrus
January 29th, 2010 at 6:09 pm
Agree with Jüri. I think some of these “VC’s” did not make any investments in 2009 and will they do any in 2010 is not sure either.
Jüri Kaljundi
January 29th, 2010 at 8:30 pm
The key is to stop bullshitting. A company who does less than a few investments in a year is no VC. A person who does less than a few investments in a year is not an angel. Not every company who does equity investments is a VC. PE does not equal VC. All this miscommunication is wrong on so many levels for startups, larger audience, growth companies. Let’s get the facts straight.
Toivo Tänavsuu
January 29th, 2010 at 8:37 pm
I wouldn’t want to argue with you here, Jüri. But I would consider some factors here. For example I would bear in mind that VC culture here is not comparable with VC culture in California, US.
It’s probably only a start here. And one is right to say that there are only few real VCs in Estonia, one is Ambient Sound Investments. They have make several investments every year, recently mostly outside Estonia.
Leo Siemann
January 30th, 2010 at 12:31 am
Good start anyway ! It would be interesting to see top 10 companies who got the most VC in Estonia 2009. As you said Toivo, money is not the problem ,but luck of ideas. I heard that last year only has produced some 4000 various ideas for our country ! But VC goes to startups usually , so there is something missing in between. I suggest we need more than “Ajujaht” to reach out to those independent inventors and people with groovy ideas. US had “American Inventor” and UK got “Dragons Den” , which is even better. How about making our own version , where people really get some investments and advise from Private Equity guys. In return there will be obviously the stake of their business or IP.
Andrus
January 30th, 2010 at 5:27 pm
Jüri what do you mean by few? In Estonia’s case if a person does 2-3 investments into startups I would consider him an angel investor.
Regarding so called “VC’s” would you consider MTVP one or an active one? Not sure, but did they do any investments at all last year?
Here’s a nice post TechCrunch put together on most active dealmakers last year:
http://trends.techcrunch.com/2010/01/29/vc-leaderboard-top-25-most-active-dealmakers-of-2009/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
Baltcap
January 30th, 2010 at 6:41 pm
“BaltCap, which has been operating since 1995, is one of the oldest venture capital and private equity investors in the Baltic countries. It provides private equity funding for growth companies.”
I find this highly highly unlikely given that Baltcap was registered only 2001 (and its daughter company 2007):
http://firmaparing.krediidiinfo.ee/index.php?f_otsil=baltcap&x=0&y=0#
http://firmaparing.krediidiinfo.ee/index.php?f_otsil=baltcap&x=0&y=0#
So please Toivo check your facts more carefully otherwise your entire article can be considered dubious at best
Toivo Tänavsuu
January 31st, 2010 at 8:32 am
From the main page of BaltCap.com:
“BaltCap is the leading dedicated private equity and venture capital investor in the Baltic States (Estonia, Latvia and Lithuania). We have worked in the Region since 1995.”
Andrus
February 2nd, 2010 at 1:54 pm
@Toivo
it would be interesting to read an interview with these “VC’s” to hear their thoughts on the Estonian startup scene, where are they looking to invest, how much… etc.
Kristjan
September 1st, 2010 at 11:16 pm
Naiste osas on nüüd olukord parem: Heidi Kakko AFst oli asutajate hulgas ja temale lisandus sel suvel Kadri Vunder LSVentures’ist.
Usutavasti on riskikapitalitööstuses naiselik mõõde tõusev trend.
BaltCapi ajalugu ulatub tõepoolest 1995. aastasse, mil alustati investeerimist Baltimaades. Juhtimisfirmal oli tol ajal küll teine nimi.
Kogusime just EstVCAs statistika liikmete portfellide kohta, kokkuvõte peaks varsti meie veebilehele ilmuma.
Tore, et huvi tunned.